Annamaja Foods

Annamaja is Adva Golan’s baby. When you enter the magical courtyard of her home in Arad, one can immediately feel the great love for hosp…

More details >>


Take an artist, creator and entrepreneur and introduce him with a superb confectionery, who studied at Estella’s bakery school, and you g…

More details >>

Kfar Hanokdim

Amid mountains, in the Emek Hakanaiim in the Judean Desert, between the city of Arad and the Masada National Park, lies a green oasis – K…

More details >>

Midbar Winery

Midbar Winery is not just a name.
The winery, located in Arad, produces red and white wines from grapes that grow in the cool desert cli…

More details >>


Muza is the legendary Diner restaurant, established in 1985 and since then keeps its place as a local and national institution. You will …

More details >>

Shita Beer

Jean, a young Israeli entrepreneur and a graduate of biology science, met his wife Neta when they were students at Ben-Gurion University …

More details >>